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8 Offer Analysis Task
This chapter describes the Offer Analysis task for IPOCS-Demand Forecasting.
Offer Analysis Workspaces, Steps, and Views
The following table lists the workspaces, steps, and views for the Offer Analysis task.
Table 8-1 Offer Analysis Workspaces, Steps, and Views
| Workspace | Step | Views |
|---|---|---|
| Offer Analysis | Offer Analysis Step | Summary View |
| Workspace | Detailed View |
Offer Analysis Workspace
The Offer Analysis workspace allows you access to all of the views listed in Offer Analysis Workspaces, Steps, and Views.
It allows you to review how certain events have performed historically. The current promotion model consists of campaigns, which are a collection of promotions. Each promotion has one or more active offers.
Examples of this event structure are listed in the following table.
| Campaign | Promotions | Offers |
|---|---|---|
| Winter 2024 | TV Ad December | Multiple Buys |
| Gift with purchase | ||
| Price Discount February | Buy One Get One | |
| 20% off any collection |
The information is useful to review at any of these levels, but it is at the offer level where the impact on demand is quantified inside the forecast engine. It is then aggregated across offers to present the data per promotion, and across promotions to see how well the campaign did. All information in this workbook is historical. Offer information for the forecast (as it impacts future demand) is presented in the Forecast Review workbook. When reviewing the forecast, you can select how similar offers performed in the past and include additional information for the approval process in addition to the business rules set up for exception management.
To build the Offer Analysis workspace, perform these steps:
1. From the left sidebar menu, click the Task Module to view the available tasks.
Select Offer
Levels & Positions
Select Locations
Levels & Positions
Offer Start Date
This measure displays the date when the offer period started. This measure is displayed at an aggregate level, and let us say that some stores have different offer start dates, due to different weather in their geographic location. The date displayed is the earliest of the available dates.
Offer End Date
This measure displays the date when the offer period ended. This measure is displayed at an aggregate level, and let us say that some stores have different offer start dates, due to different weather in their geographic location. The date displayed is the latest of the available dates.
Offer Length
This measure displays the number of dates the offer was active. It is the number of days between the offer end and start dates.
Product Count
This measure displays how many items were part of the offer.
Location Count
This measure displays how many stores were part of the offer.
Detailed View
The Detailed view has the exact same metrics as the Summary View. The difference is that the Detailed view has the information displayed at the item/store level, while the Summary View shows it at a higher level in the product and location hierarchies.
In this guide
- Guide: IPOCS-Demand Forecasting and IPOCS-LAR User Guide
- Previous: 7 Business Rule Engine
- Next: 9 Attribute Review Task